Soulard Pride
Soulard neighbors, business owners, and friends prepare for the golf cart parade, a Soulard Pride tradition.
2023
I had the pleasure of working with the Krewe of Vices and Virtues team as a graphic designer to help design logos and fonts for their Soulard Pride celebration.
Created with the use of Adobe Illustrator and Photoshop, The Soulard Pride logo features the Iron Star and the Flur de Lea, the symbols that represent the history of the neighborhood.
Design In Action
See below examples of how the Soulard Pride team used the Iron Star logo throughout the event.
The Soulard Pride logo was used in many advertisements, even on roadblocks.
The merchandise on display at the Soulard Pride booth at Tower Grove Pride, 2023.
Two Soulard Pride organizers model the t-shirt and tank top designs.
A sea of pride flags atop golf carts, ready for the parade.
The golf cart parade, lead by the Soulard Pride Chairman and the Barcycle.
Rainbows and pride flags decorate the neighborhood and the mobile drag show stage.
2024
For the 2024 season, the theme of Wizard of Oz and found family and home was chosen. This design uses the yellow brick road imagery leading to a Soulard street lined with rainbow houses and The St. Louis Arch.
Design In Action
Flying high at the event was the Soulard Pride flag, with the Iron Star logo mixed with the St. Louis flag. It was seen at Bastille, a popular Soulard gay bar.
An inflatable rainbow arch welcomes visitors to the two-block event.
The Soulard Pride merchandise booth sold t-shirts and flags, all with the yellow brick road and Iron Star designs.
Visitors of all ages could visit booths hosted by local businesses and restaurants.
Decorated golf carts lined the event streets, serving as transportation and art for visitors.
